Professional sales skills - customer communication, influence and negotiation skills
Location:全国
Training background
Efficient communication can enable salespeople to establish a closer relationship with customers. Efficient communication can enable salespeople to understand customers' needs more deeply. Through a large number of case studies and sales tools, communication skills are integrated into the sales process and negotiation process to effectively improve the sales success rate.
Training object
Sales representative, sales supervisor, sales manager, etc
Training income
At the end of this course, you will understand:
In terms of cognition, it is clear that communication plays a vital role in the sales process; Recognize the improvement point of your own communication ability. In terms of behavior, change the habits of speaking more and listening less in the past communication; Be able to identify the communication style of customers according to their external behavior
Training outline
Part one: sales is communication
Learning purpose
Recognize the importance of communication in sales
Analyze the improvement points of self communication
primary coverage
The significance of communication in sales
Self evaluation of communication ability
Communication content in sales
Common obstacles and misunderstandings of communication in sales
learning style
Self evaluation
panel discussion
Part II: getting to know customers
Learning purpose
Understand disc and identify customers through external behaviors
Adjust your communication methods and communicate in a way acceptable to customers
primary coverage
Disc background
Disc self test
Analysis of four disc styles
Disc communication style adaptation
learning style
Self assessment
panel discussion
Group activities
Part III: improvement of customer communication ability
Learning purpose
Master the skills of listening, asking and speaking in communication to improve communication skills
primary coverage
Listening skills
The importance of listening in communication
Five levels of listening
3F listening
Skills of asking
The role of questioning
Types of questions
2w2h demand clarification skills
Spin deep questioning Technology
Speaking skills
Content
Way of saying
Communication process
learning style
Case study
Video learning
Part IV: improvement of negotiation ability
Learning purpose
Understand the negotiation and be able to fully prepare for the negotiation
Master negotiation skills and apply them to sales practice
primary coverage
Misunderstanding of negotiation
Principles of negotiation
Negotiation process
Prepare for negotiation
Exchange information
for a supply of sth.
Conclusion of negotiations
learning style
Case study
panel discussion
